![](https://maggiemurraycreative.com/wp-content/uploads/sites/10404/2024/03/Rjp_PrimaryLogo_Gradient-1024x281.png)
Project Scope:
The Brand + Website Boogie
Logo Suite
Sub-Brand Development
Color Palette
Font Selections
Illustration Suite
Supporting Elements
Website Design
Behind the brand:
Riley’s whimsical, dream-like brand had heavy influence from retro aesthetics, Taylor Swift’s Lover album, and film photography. Pastel colors, grainy gradients that appear to sparkle, hand-drawn elements, and retro type combine to create an experience full of love & joy. Riley, who has since become a good friend (and who I attended the eras tour with), is the epitome of joyful, and creating something that reflects how bright of a human she is was such an honor.
![](https://maggiemurraycreative.com/wp-content/uploads/sites/10404/2024/03/Moodboard-6-1024x1152.jpg)
![](https://maggiemurraycreative.com/wp-content/uploads/sites/10404/2024/03/Riley-Scroll.gif)
![](https://maggiemurraycreative.com/wp-content/uploads/sites/10404/2024/03/Business-Cards-5-1024x576.jpg)
![](https://maggiemurraycreative.com/wp-content/uploads/sites/10404/2024/03/Guidelines-5-1024x1152.jpg)
![](https://maggiemurraycreative.com/wp-content/uploads/sites/10404/2024/03/Color-Palette-5-1024x1152.jpg)
![](https://maggiemurraycreative.com/wp-content/uploads/sites/10404/2024/03/iPad-and-Phone-5-1024x576.jpg)
![](https://maggiemurraycreative.com/wp-content/uploads/sites/10404/2024/03/Illustrations-5-1024x576.jpg)
![](https://maggiemurraycreative.com/wp-content/uploads/sites/10404/2024/03/Artboard-1-2-1024x1633.jpg)