Project Scope:

The Brand + Website Boogie

Logo Suite

Color Palette

Font Selections

Illustration Suite

Website Design

Behind the brand:

When designing Taylor’s brand, we wanted to reflect her business movement into adventure elopement photography in a way that paid homage to the outdoors, but that also felt feminine. So much of the adventure space leans incredibly masculine, and we chose elements such as the dark background & topographic patterns, and paired them with a more feminine color palette & floral illustrations to make sure everything felt like Taylor.