Project Scope:

The Brand + Website Boogie

Logo Suite

Sub-Brand Development

Color Palette

Font Selections

Illustration Suite

Supporting Elements

Website Design

Behind the brand:

Riley’s whimsical, dream-like brand had heavy influence from retro aesthetics, Taylor Swift’s Lover album, and film photography. Pastel colors, grainy gradients that appear to sparkle, hand-drawn elements, and retro type combine to create an experience full of love & joy. Riley, who has since become a good friend (and who I attended the eras tour with), is the epitome of joyful, and creating something that reflects how bright of a human she is was such an honor.