Project Scope:

The Brand Boogie & Template Design

Logo Suite

Color Palette

Font Selections

Illustration Suite

PDF Template Design

Behind the brand:

Sadie is a talented home baker & recipe creator from a small town in Oregon. She bakes delicious macarons (trust me on this one, I’ve tried them, and they’re the best I’ve ever had), and aims to make the process of baking one of the most complicated cookies easy for everyone. Sadie wanted a brand identity that felt like her, stood out from the baking industry, and something that would support her successful social media presence and online store. Alongside her brand, we designed an eBook template for her to use in selling her recipes to others in the baking community.