Project Scope:

The Brand + Website Boogie

Logo Suite

Color Palette

Font Selections

Illustration Suite

Supporting Elements

Website Design

Behind the brand:

Kelsey’s brand and website had heavy influence from the physical world, and I wanted to represent that in many ways, in hopes that her website felt like a tangible experience. Postcards are something close to her story, so we implemented imagery of stamps and vintage postage meters. These were paired with real paper textures and ink splatters to bring everything together in what feels like her own digital scrapbook come to life.